values Achieving high-quality production rates that meet local needs by using the best types of natural basic materials to provide quality products that keep pace with the best production systems

goals The need for a distinct poultry race between regional markets Achieving local and regional stability in terms of food security Maintaining high productivity

message Maintain superior productivity, sustainable production of poultry stock, and global manufacturing in this broad consumer field. We always look forward to the best

vision Believing in the strategic directions of the state, the National Transformation Program (2020) and the Kingdom’s Vision 2030, we are keen to invest in the poultry sector